AIM: Audience Intelligence Marketing

Reach the right customers in less time

Are you working to help your team shorten sales cycles and reduce costs?

Do you need to precisely target your marketing efforts to the right industry decision makers?

WATT can help you overcome sales challenges and get a better return for your marketing investments with its one-of-a-kind customer database tool, Audience Intelligence Marketing (AIM).

AIM is an integrated customer database that contains demographic and behavioral data from all of WATT’s publications, digital products and events totaling over 105,000 people in the poultry, feed, pig and petfood industries. This no-cost resource - available to our marketing partners - uniquely identifies and segments the industry decision makers and influencers you want to reach.

With the power of AIM, we can help you craft an effective and integrated marketing campaign to meet your specific business objectives. AIM can be used to select and target a specific audience for marketing efforts such as:

• Webinar presentations
• Custom eNewsletters or magazines
• Coordinated email campaigns
• And much more

WATT is the only media company in the industry with this advanced capability and you’ll quickly see how this tool gives you a competitive advantage in targeting the best prospects and customers.

Watch this brief video introduction to AIM and then click on the button above to contact us for more information.