April 1,
2008Volume 8, Number
6This newsletter is also
available in an Adobe PDF format; click on the following link to
begin download: Petfood
Industry eNews.
AFB International, the maker of
Optimizor®, BioFlavor®, and Enticer® brand palatants, sponsors your
free copy of Petfood Industry Electronic Newsletter. AFB is
the petfood industry's first choice for dog and cat food palatants.
For more information, please visit our website at http://www.afbinternational.com.
» INDUSTRY NEWS
Petfood Forum and
Focus on Safety just two weeks away
You can still pre-register so you don't miss out
on the best opportunities for expansion and how to lead them in your
organization.
Petfood Forum 2008 connects you with the people
and information you need to continue to advance. This premier event
for the petfood industry features plenty of networking
opportunities, and exciting sessions such as:
Petfood Forum 2008 connects you with the people and
information you need to continue to advance. This premier event for
the petfood industry features plenty of networking
opportunities, and exciting sessions such as:
- Complementary technologies - Professor Jean Bouvier
- In-line nutrient analysis - Michael Myrick, PhD, University of
South Carolina
- Alternative petfoods: fallout from the recalls - David Lummis,
Packaged Facts
- Custodial care of ingredients - Ed Mareth, 3D Corporate
Solutions
- Global new product trends - Krista Faron, Mintel Custom
Solutions
- US regulatory report - Dave Syverson, chair of Pet Food
Committee, AAFCO
- The natural and organic markets - Brian Connolly, Castor &
Pollux Pet Works
- Nutrional management of canine hip dysplasia - Gail K. Smith,
VMD, PhD, University of Pennsylvania
- Covert marketing and detecting devices - Peter Gabriele,
Armark Authentication Technologies
- Treat palatability - Aurelie de Ratuld, PhD, SPF
- Sustainability and carbon footprints - Colin Mair
- Can raw petfoods prevent cancer? - Dr. Ian Billinghurst, BARF
Australia
- Private label petfoods: a global status report - Lee
Linthincum, Euromonitor International
- EU regulatory update - Thomas Meyer, FEDIAF
- Petfood safety systems - Dr. David Rosenblatt, PDCA Training
Solutions
- Focus on petfood retailing - Lee Linthincum, Euromonitor
International
- Executive roundtable
- Pet retailers speak
- New product development ideas

Every petfood company around the world is placing
a renewed emphasis on safety and quality. The Petfood Focus on
Safety symposium gives you an in-depth look at information you can't
afford to miss:
- Good purchasing practices - Dr. David Rosenblatt, PDCA
Training Solutions
- Introducing ISO 22000 - John Surak
- Adverse event reporting and preferred vendors - Bill Bookout,
president, National Animal Supplement Council
- Crisis contingency planning - Fire Storm Solutions
- Case study: Natural Balance - Frank Koch, Natural Balance Pet
Foods
- Finding the right insurance - Fire Storm Solutions
- Consumer connections roundtable
Register online at www.petfoodindustry.com/petfoodforum.aspx.
For a full listing of this year's exhibitors, visit www.petfoodindustry.com/exhibitors.aspx.
As Chinese wealth rises, pets take on
a higher place
Even though some Chinese still consume
dog and cat meat, keeping pets has recently become very popular
among the affluent in China. Spending on petfood and pet care
products and services was worth an estimated US$870 million in 2008,
according to Euromonitor International. That is up about 15% from
the US$757 million spent in 2007. Spending on petfood and pet care
is projected to reach US$995 million by 2009, up over 100% from
US$463 million in 2004.
In Beijing, Shanghai and Guangzhou, a
growing class of the nouveau riche see pets - particularly dogs - as
fashion items, dressing them in designer outfits, paying for spa
treatments and dyeing their fur. In the days of Mao, pets were
considered an unnecessary indulgence. Now cute dogs sold in pet
shops are spared, while unlucky dogs continue to be sold at live
animal markets as the main ingredient in dog meat stew, a
traditional dish purported to have medicinal benefits.
"In Beijing, there's a huge market with
pitiful dogs waiting in cages to be sold as meat, and literally a
few yards away standard poodles dyed in all colors of the rainbow,"
says Jill Robinson, chief executive of Animals Asia Foundation, an
animal welfare charity based in Hong Kong.
There were almost 11 billion pets in China
in 2007, according to Euromonitor International, up from 10.8
billion in 2006. The bulk of these animals, however, are birds, fish
and reptiles. China estimates it has 150 million pet dogs in the
country, although statistics are scant as many pets are
unregistered. Euromonitor estimates that there are 10.7 million cats
in China. According to experts, the industry's potential in China is
enormous as incomes rise and more of the country's childless couples
see pets as less needy substitutes for children.
Effem Foods in Beijing, a subsidiary of
Mars Inc., claimed 53.8% of dog and cat food sales in 2006,
according to Euromonitor data. Nestlé was in second with 17.7%,
followed by Procter & Gamble with 1.7%. Nestlé has also recently
set up a production site in Tianjin to be more competitive locally,
a move some experts say may not be wise given the spate of food
safety scandals in China.
Growing numbers of international exhibitors at
Interzoo
The Interzoo trade show, which takes
place from May 22-25, 2008 in Nuremberg, Germany, will feature many
more exhibitors than two years ago. The trade show is expecting more
than 1,400 companies to exhibit at the world's leading trade show
for the pet sector. The exhibition area is also being increased this
year. The majority of the growth at this year's Interzoo stems from
abroad, with a significant increase in exhibition floor space for
China, India, Great Britain, Taiwan, Canada, the Netherlands,
Denmark, Poland, Spain, France, the Czech Republic and the US.
Some
petfoods still missing from shelves
More than a year after the recalls,
though market sources such as the Nielsen Co. show US sales of wet
petfood have rebounded, large pet retailers have a different
experience to share and say many products are still not on store
shelves. According to PetSmart, about 20% of recalled products,
mostly wet foods, have yet to return and 10% have been discontinued
altogether. While sales of dry food grow, sales of wet are still off
about 25% from pre-recall levels, said Dave Bolen, chief
merchandising officer at Petco. Both pet store chains say sales of
dry petfood have fared much better, especially premium and natural
brands, and both chains are devoting more floor space to these more
expensive foods.
Petfood makers of all sizes are working hard to tighten
safeguards and boost consumer confidence. Nestlé Purina Pet Care,
for example, no longer imports Chinese wheat gluten and also tests
their wheat gluten for melamine. Premium brand Natural Balance not
only tests finished products for melamine and other contaminants,
but also publishes the results on their website. Companies also say
they've stepped up audits of suppliers or stationed quality-control
workers in foreign plants.
A recent USA Today/ Gallup Poll of 574 pet owners showed
that 30% had less confidence in the safety of petfood than before
the recall; 46% had more confidence; and 17% had the same level of
confidence.
Kemin acquires Brazilian
palatant company
Kemin Industries Inc. has acquired
controlling interest in Nord Palatabilzantes do Brasil, which will
allow the Des Moines, Iowa, USA-based business to expand its global
petfood palatant business into Central and South America. The deal,
which was finalized last month, will change the legal name of the
acquired company to Kemin Nord Palatabilzantes do Brasil SA.
"The acquisition of Nord further
accelerates our vision to improve the quality of human and animal
life throughout the world," said Chris Nelson, president and CEO of
Kemin Industries.
Nord started production in February
2003 and has grown rapidly in sales of palatants to petfood
manufacturers. Kemin will be responsible for the management of Kemin
Nord Palatabilzantes do Brasil SA and will market new petfood
products under the Palasurance brand to major petfood
companies.
WATT launches
EcoAgri.Biz
WATT has launched EcoAgri.Biz, a
comprehensive, global and completely digital news product providing
companies and individuals in animal agribusiness markets with
practical sustainability advice and solutions. Link to the digital
magazine at http://www.ecoagribiz-digital.com/ecoagribiz/200803/
» MARKET DATA
Each month the Petfood
Industry eNewsletter will bring you the latest market data
available from several different sources including Euromonitor
International, Packaged Facts, Information Resources Inc. (IRI) and
ACNielsen.

Cat food in Chile As Chilean consumers become
more concerned about what they are feeding their cats, they are more
willing to pay a bit more for products that promise benefits like a
more attractive coat or nutrition specially designed for the needs
of older cats or kittens. There was a shift from basic economy
brands to mid-priced brands and as a result, an increase in the
average price paid.
Consumers are expected to become more aware of differences
between brands and focus more on the benefits the products offer,
especially in the mid-priced and premium segments. As a result,
companies producing specialized formulas for different age groups
(kittens, adult and mature cats) and health concerns (weight
loss/maintenance, hairballs and urinary tract health) should reap
benefits from investments in research and development.
Cats are expected to grow in popularity as pets, which should
lead to retail sales for cat food to grow 4% CAGR in constant value
terms to reach CH$40.3 billion (US$23.2 billion) in 2012.
http://www.euromonitor.com/Pet_Food_And_Pet_Care_Products?DCMP=AFC-petfoodemail
» PRODUCT NEWS
Online bulk density measuring system
Source Technology has
introduced its Bulk Density System to measure the bulk density of
dry and wet petfood typically after the extruder. With the patented
slim line system, the company guarantees weighing repeatability of
±4 gram/l (±0.5 oz/gal) on large size petfood. According to Source
Technology, the accurate weighing repeatability of the system is,
despite consistent information about actual bulk weight, also
capable of controlling essential extruder parameters, moisture
sampling, drying retention time as well as bag size volume control.
The system is supplied with a control system, which provides a wide
spread of information such as alarms for bulk weights non complying
with specifications, trend curves, multi language selection and many
more features. www.sourcetechnology.dk
Infeed technology
palletizer
The VersaPal L2000, an automatic case
palletizer from FleetwoodGoldcoWyard, has been updated. The VersaPal
is engineered for versatility rates up to 40 cases per minute, and
contains low infeed multiple layout configurations to make
monitoring palletizing systems easier, according to the company. The
VersaPal infeed and layer forming system also employs a cyclic
infeed technology which is able to run a variety of columnar and
interlocked patterns. www.FGWA.com
Detect Listeria
with new system assay
DuPont Qualicon has released a BAX
system assay that is used for Listeria detection. By using
technology called reverse-transcriptase polymerase chain reaction to
jump-start the reaction, results for testing are available within
eight hours, claims the company. The BAX system also incorporates
tableted reagents and optimized media in the detection of
Listeria. www.qualicon.com
Horizontal bagging machine
The Bingo Bagger is an automatic
horizontal bagging machine offered by Weighpack Systems Inc. The
Bingo Bagger is equipped with PLC controls and is designed for
pre-made wicket baskets of laminate or polyethylene materials.
Working with a variety of bags like stand-up, re-sealable and
handle, the Bingo Bagger runs at speeds of 30 cycles per minute and
can fill a bag either manually or automatically. www.weighpack.com
» RESEARCH NEWS
Balancing
antioxidants
Further research should be conducted
in order to fully explore the role of oxidative stress in health and
disease. Yet, we can say that although oxidative stress is involved
in the pathogenesis of many diseases, its complete annihilation may
lead to even worse clinical effects. We have evolved and adapted to
"symbiotically" leave with mitochondria and mitochondria-related
persistent, yet low-grade, oxidative stress, which in turn may
contribute to the physiological functioning of the cell. Thus,
reducing oxidative stress to levels below the physiological
threshold may trigger intracellular signaling pathways further
damaging cellular machinery.
This could represent a critical area
for future scientific investigations, with tremendous social
implications. Indeed, vitamin supplements are regularly taken all
over the world because their prescription is just based on the
media-driven assumption that oxidative stress is harmful for health
and supplements are beneficial. However, when considering
antioxidant therapy, it should be remembered that "more" not
necessarily means "better".
Source: Laviano, A, 2007. Never
underestimate the power of ROS. Current Nutr Food Sci, Vol
4, 2, p. 183.
Dog model remains
essential
As a whole, biological
research has recently shifted its focus from reductionism to
holistic approaches to study complex systems, a strategy often
termed "systems biology." Nutritional research has progressed
similarly, incorporating phenotype, genotype, genomics and
bioinformatics into an integrative molecular nutrition research
model to study the impact of nutritional status on health and
disease.
Given the importance of
livestock and companion animals as large animal models for humans,
many of these genomes including that of the dog, cow, cat and
chicken have been sequenced or are being sequenced by the National
Institutes of Health (NIH). Ongoing projects to sequence the canine
genome and create a SNP map, in addition to the phenotypic and
genotypic similarities and unique breed structure of domestic dogs,
continue to increase the experimental power of the dog
model.
While anatomical and
physiological similarities have deemed the dog a useful model for
gastrointestinal research for decades, economical and ethical
concerns have recently decreased their use in this research field.
This paper aims to reiterate the importance of the dog model in
gastrointestinal research, including the study of prebiotics and
aging on intestinal health, analyzing gene expression profiles to
better understand intestinal diseases such as inflammatory bowel
disease and performing whole genome association studies to identify
genetic loci contributing to complex intestinal diseases.
Source: Swanson, K.S.,
et al., 2006. Canine nutritional model: influence of
age, diet and genetics on health and well-being. Current Nutr
Food Sci, Vol 2, 2, pp. 115-126.
» POSITIONS AVAILABLE

--Animal Nutritionist
Trouw
Nutrition USA is a leading
manufacturer of unique feed ingredients, base mixes and premixes for
the agricultural and companion animal nutrition industry. The
company is part of the Trouw Nutrition International Business
Group of Nutreco. Trouw Nutrition International is the
leading European premix and specialty feeds supplier with extending
global positions. Nutreco is based in the Netherlands and has
operations in more than 25 countries.
Due to
our growth and commitment to meet our objectives in the United
States, we are in constant search for talented people who aim to
work in a challenging but supportive organization and be part of a
global network of experts - experts with an entrepreneurial drive
who put the customer first and take responsibility for the further
development of our business.
Because of our
growth scenario we are currently searching for an Animal
Nutritionist. Main job
responsibilities are to ensure all products are properly formulated,
labeled and in compliance with applicable regulations, to ensure
integrity and accuracy of customer formulas and to review formulas
to ensure production efficiency with optimized formulation cost
within customer and TNUSA guidelines. Additional
responsibilities include providing technical nutritional support for
company personnel and customers.
A minimum of a Master
of Science degree is required with a PhD preferred along with
experience working in a customer service environment.
Knowledge of AAFCO regulations is desired. Preferred candidates will be goal oriented and possess
excellent interpersonal skills and sound judgment. Well
developed written and oral communication skills are essential.
Appropriate computer skills in formulation software, word
processing, spreadsheet applications and email programs are also
essential. Previous experience in the pet food industry would
be helpful.
For
consideration, please fax, mail or e-mail your resume with salary
history to the attention of:
Animal Nutritionist Position
Trouw Nutrition USA P.O. Box 219
Highland, IL 62249 Fax: 618-654-3157
openpositions@nutreco.com
» CONTACT INFO
To submit any information you would like us to
consider for publication on our website, in the printed magazine, or
in this newsletter, E-mail your information to Jessica Taylor Bond,
jbond@wattnet.net.
Have questions or comments about what you've just read?
E-mail the editor at editor@petfoodindustry.com
or post your thoughts on the Petfood Industry discussion forums
online at www.petfoodindustry.com.
We are always interested in hearing your ideas about the
value of this newsletter, or whether you have any problems
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» CALENDAR
For our Full Calendar of Events, please
click on the provided link:
AFB International, the maker
of Optimizor®, BioFlavor®, and Enticer® brand palatants, sponsors
your free copy of Petfood Industry Electronic Newsletter.
AFB is the petfood industry's first choice for dog and cat food
palatants. For more information, please visit our website at http://www.afbinternational.com.
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