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August 5, 2008
Volume 8, Number 14

This newsletter is also available in an Adobe PDF format; click on the following link to begin download:
Petfood Industry eNews.


AFB International, the maker of Optimizor®, BioFlavor®, and Enticer® brand palatants, sponsors your free copy of Petfood Industry Electronic Newsletter. AFB is the petfood industry's first choice for dog and cat food palatants. For more information, please visit our website at http://www.afbinternational.com.

 

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 » INDUSTRY NEWS

  Court says petfood research not public 

 

The Iams Company's records from seven years of petfood research conducted at Mississippi State University are not public documents, the state Supreme Court has recently ruled. In 2006, People for the Ethical Treatment of Animals (PETA) sued Mississippi State University, alleging that the school violated the Mississippi Public Records Act by denying the animal rights group access to records of dental experiments and other tests on animals conducted since 1999 by Iams.

 

Iams had argued that the experiments were the company's intellectual property. The company also said it had made substantial investment at Mississippi State to develop and protect that property. PETA responded by saying it didn't want trade secrets and that the organization only wanted to know what happened to the animals at Mississippi State. PETA also claimed that the university wanted an advance fee of US$40,497 for the documents it requested. When it reduced the number of pages asked for, PETA said MSU told them that only 19 of the requested pages would be sent and the cost would be US$1,000. According to court documents, the university claimed the remaining pages contained proprietary information.

 

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In a 2006 ruling, it was determined that the type and number of animals used in an experiment, whether surgery will be performed and information related to animals' pain and discomfort did not qualify as trade secrets. In a ruling in June 2008, however, the Supreme Court rejected PETA's arguments.

"PETA failed to rebut the evidence presented by MSU and Iams that the data and information requested in the subject records constituted trade secrets and/or confidential commercial and financial information of a proprietary nature developed by MSU under contract with Iams," Justice Michael Randolph wrote in his majority opinion. "Therefore, this court finds that the data and information requested by PETA is exempted from the provisions of the Mississippi Public Records Act."

   Celebrities endorsing lines of premium and organic dog food

 

Popular television host and home-cooking chef Rachael Ray has launched her own dog food brand named Rachael Ray Nutrish, from Dad's Pet Care Inc. Ray says her latest venture was inspired by her own dogs, and proceeds are to be donated to Rachael's Rescue, an organization the food star founded to help at-risk animals find adoptive homes.

 

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"I love my dog Isaboo, and as a member of my family, I need to make sure that she eats as well as the rest of us," Ray said. "With the launch of Nutrish, I now have the opportunity to share with other pet lovers some of her favorite meals, flavors and special treats." 

 

According to Ray's website, Rachael Ray Nutrish includes two varieties of all natural dog food featuring real meat as the first ingredient - Real Chicken & Veggies and Real Beef & Brown Rice. There are no by-products, fillers, artificial flavors or preservatives; and each recipe contains antioxidant nutrients like vitamin E and selenium to support a healthy immune system; a  fiber blend including oatmeal for easy digestion; Omega Fatty Acids, with a dash of EVOO (extra virgin olive oil) to support healthy skin and a shiny coat; high quality proteins to support healthy organs and lean muscle mass; and calcium for strong bones and healthy teeth. Find out more at Rachael's website for Nutrish.

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Cesar Milan, well-known dog behavior specialist and star of National Geographic Channel's Dog Whisperer with Cesar Milan, has partnered with Petco to brand "Dog Whisperer" merchandise for dogs, including organic dog food, treats and other products and accessories. Among the products in Cesar's Dog Whisperer line are organic canned and dry dog food, treats, fortified water, liquid supplements, collars and leashes, toys, grooming products, training pads, stain and odor removers, beds, bowls, and an instructional series of DVDs. The line is expected to include more than 100 products. Additionally, PETCO.com will offer access to an exclusive online dog coaching course personally designed and developed by Cesar Millan to instruct owners on raising a happy, healthy and well-balanced dog.

 Selling petfood in Saudia Arabia may have just gotten more difficult

 

Walking a dog in the park is a sure babe magnet. Saudi Arabia's Islamic religious police, in their zeal to keep the sexes apart, want to make sure the technique doesn't catch on. The solution: Ban selling dogs and cats as pets, as well as walking them in public. The prohibition went into effect last month in the capital, Riyadh, and authorities in the city say they will strictly enforce it - unlike previous bans in the cities of Mecca and Jiddah, which have been ignored and failed to stop pet sales.  

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Violators found outside with their pets will have their companions confiscated by agents of the Commission for the Promotion of Virtue and the Prevention of Vice, the official name of the religious police, tasked with enforcing Saudi Arabia's strict Islamic code. The commission's general manager, Othman al-Othman, said the ban was ordered because of what he called "the rising of phenomenon of men using cats and dogs to make passes at women and pester families" as well as "violating proper behavior in public squares and malls."

 

"If a man is caught with a pet, the pet will be immediately confiscated and the man will be forced to sign a document pledging not to repeat the act," al-Othman told the Al-Hayat newspaper. "If he does, he will be referred to authorities." The ban does not address women.

 

Salesmen at a couple of Riyadh pet stores said they did not receive any orders from the commission banning the sale of pets. Cats and dogs were still on display. There was no word whether commission authorities intend to expand the dog and cat ban beyond the capital. The prohibition may be more of an attempt to curb the owning of pets, which conservative Saudis view as a sign of corrupting Western influence. Although it has never been common to own pets in the Arab world, it's becoming increasingly fashionable among the upper class in Saudi Arabia and other countries such as Egypt. 

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 Homeless animals getting lots of help


Companion animals in shelters and resucues across the US are benefiting from various charitable functions, websites and donations in the face of economic recession.

 

Take for example, Pets Are Worth Saving (PAWS) Chicago partnering with Pet Promise natural petfood. With events to be held during the month of August all over the Chicago-area in neighborhood festivals and 16 Petco stores, pet owners will have a chance to support PAWS Chicago and get tips on eco-friendly pet care and natural petfood.

 

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The Chicago events are part of Pet Promise's "Pets For The Planet' campaign, which supports Pet Promise's commitment to environmental practices. These practices include sourcing protein exclusively from natural US farms and ranches, where the animals are raised humanely and sustainably. PAWS Chicago helps operate a facility where cats and dogs have plenty of room to play. The organization has saved thousands of pets from being euthanized with its policy of doing anything possible to save a homeless pet.

Power of Paws, underwritten by Del Monte Pet Foods, has formed a special website www.powerofpaws.com that features over 100 emotional pet videos that remind everyone how much pets really give to their owners. For each person that signs ups for more information or shares their own pet story, US$1 will be donated to charity partners.

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New funding opportunities are available for shelters and breed rescues across the US through support from the newly established Pedigree Adoption Drive Foundation (PADF). The foundation started officially accepting grant requests in late June through an online web application process at www.PedigreeFoundation.org . All shelters and breed rescue are encouraged to create an account. The deadline for all grant applications is September 30, 2008.

  Pet Valu rises to highest on acquisition proposal

Pet Valu Inc., a Canadian petfood retailer, rose to the highest price in Toronto trading after saying it was approached about a possible acquisition. The Pet Valu board will consider the unsolicited offer with the advice of its financial and legal advisers, Markham, Ontario- based Pet Valu said in a statement. The retailer didn't disclose which company was interested in buying it or any of the financial terms.

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The owner of about 340 shops in Ontario, Manitoba and the US has a market value of C$137.5 million (US$131.9 million). Shareholders elected a new Pet Valu board in May 2008 after Goodwood Inc., a firm that owned about 20% of the retailer's stock as of March 14, 2008, pressured executives to expand its store network. Pet Valu rose C$1.24 (US$1.19), or 9.7%, to C$13.99 (US$13.42), the highest since at least 1993, when it sold shares to the public on the Toronto Stock Exchange. The stock has gained 7.6% this year.

The retailer is jeopardizing the ``long-term success'' of the business by not responding to competitors' expansion after years of ``stagnant'' store growth, Toronto-based Goodwood had said in April. PetSmart Inc. said this year that there was room for about 100 more stores in Canada, and Global Pet Food Stores Inc. plans to add 100 new locations in the next several years, Goodwood said.

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  If FDA says pentobarbital is safe for petfood, why is it killing wildlife? 


In 2002, the FDA released a report of their 2-year study finding pentobarbital (the drug commonly used to euthanize animals) in petfoods. With that finding, the FDA began an 8-week test to see if levels of pentobarbital in petfood could be harmful to pets. The FDA testing - performed on 42 12-week old Beagles - showed that the amounts of the drug found in petfood would not harm pets

 

A recent US Fish and Wildlife report states pentrobarbital is considered an environmental hazard "responsible for the deaths of over 140 Bald and Golden Eagles in recent years - as well as numerous other wildlife." Other wildlife named in the report included California Condors, vultures, hawks, storks, gulls, crows, ravens, bears, lynxes, foxes, bobcats and cougars. This report stated the reason for the wildlife was exposed to the drug was from access to euthanized carcasses of farm animals and small animals in land fills.

 

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 » MARKET DATA

Each month the Petfood Industry eNewsletter will bring you the latest market data available from several different sources including Euromonitor International, Packaged Facts, Information Resources Inc. (IRI) and ACNielsen.

 

Euromonitor  

 

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Economy dry dog food shows most dynamic growth for 2008    

According to the latest research from Euromonitor International, the Indian dog food segment is expected to grow 21% in current value sales to reach Rs1.46 billion (US$34.4 million) in 2008.  

Economy dry dog food is the most dynamic sector in 2008, growing 25% current value terms. While this was partly due to the fact that it has a bigger increase in average unit prices than any other category, economy dry dog food also benefits as import restrictions limited the availability of mid-priced and premium brands, most of which are imported.

Strong current value growth for economy dry dog food was also attributable to the successful introduction of more specialized or value-added products at higher price points. For example, Effem launched new products for dogs at different life stages, from puppies to adults, under its Pedigree brand. This trend towards greater segmentation was evident throughout dog food, with the premium segment witnessing the launch of new dog breed-, age- and size-specific variants under leading brands like Royal Canin.    

Click here for more information on this report: http://www.euromonitor.com/Pet_Food_And_Pet_Care_Products_in_India?DCMP=AFC-petfoodemail    

For more information about Petfood and Pet Care Product reports from Euromonitor International and to buy reports online, visit http://www.euromonitor.com/Pet_Food_And_Pet_Care_Products?DCMP=AFC-petfoodemail

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 » PRODUCT NEWS

  Vortex Valves offers solution for cross contamination

The Quick Clean Orifice Gate Valves by Vortex Valves is designed to handle dry bulk solids in gravity-flow conveying applications. According to the company, it can be readily disassembled, cleaned and reassembled without tools for quick maintenance. Vortex Valves states that the blade and seal design their Orifice Gate Valves vary from traditional equipment by having a "self-clean" feature, which allows the valve to maintain cleanliness and inhibit material leakage. www.vortexvalves.com

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  Ampac Flexibles provides solventless laminations

Ampac Flexibles, the flexible packaging division of Ampac Packaging LLC, has used its Comexi laminator, a unit that utilizes low viscosity adhesives to achieve strong interlayer lamination bonds, to provide solventless lamination for its customers. A recent internal study for Ampac showed an 86% improvement using solventless lamination (SLL) over solvent-based lamination (SBL). According to Ampac, advantages include improved shelf-life, barrier and appearance as well as the elimination of concerns relating to the removal of retained solvents and volatiles associated with solvent laminations.  www.ampaconline.com

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  Vane pumps handle corrosive liquids at levels of pressure

Viking Pump's LVP series of stainless steel vane pumps provide up to 14 Bar (200 PSI) thin liquid capability at capacities up to 36 M³/Hr (160 GPM), says the company. Designed for thin, corrosive liquids at high pressures, the LVP series pumps are available in a metric-standard design, with DIN flanges, IEC motor mount and metric-standard shaft seal options. The pumps are also available with ANSI flange ports, NEMA motor mount, inch-standard seals and can be foot mounted. www.vikingpump.com

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  Cloud Packaging offers exact pouch counts

Cloud Packaging Solutions has developed a new technology that, according to the company, ensures both accurate filling and exact pouch count for retail cartons and bulk cases. Cloud Packaging states this new technology is able to process up to 4,500 pouches per minute, allowing for higher throughput and the ability to meet label carton counts. Currently the technology is offered in the Performa SP, a multi-axis servo drive HFFS pouch machine. www.cloudps.com

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 » RESEARCH NEWS

   Endurance in a pill

While anabolic steroids can help build the bulky muscles that provide power and speed, there hasn't been a targeted drug capable of building the endurance needed to run a marathon or to ride a bike through the Alps. Now, there just might be, suggests a new study in mice, published on July 31, 2008, in an advance online publication of the journal Cell.

 

Researchers report that they have identified two separate biochemical signaling pathways that are turned on in response to exercise-and that artificially turning those pathways on in mice produced rodents with much greater endurance that were also able to use energy more efficiently. It remains to be seen if similar results would be seen in dogs, cats or people.

 

Researchers have identified two drugs that mimic many of the physiological effects of exercise. The drugs increase the ability of cells to burn fat and are the first compounds that have been shown to enhance exercise endurance.

 

Both drugs can be given orally and work by genetically reprogramming muscle fibers so they use energy better and contract repeatedly without fatigue. Mice that were given AICAR, one of the two drugs, ran 44% longer than untreated animals. The second compound, GW1516, had a more dramatic impact on endurance, but only when combined with exercise.

 

Source: V.A. Narkar, et al, 2008. AMPK and PPARδ agonists are exercise mimetics. 10.1016/j.cell.2008.06.051.

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  Insulin resistance in dogs

In humans, obesity is closely associated with insulin resistance. The purpose of this study was to explore the effect of age on metabolic disturbances related to obesity in dogs (n = 25). Three age-groups of dogs (puppies, young adults and mature adults) were overfed to induce obesity. Body composition, insulin sensitivity index (IIS) and plasma lipids were measured.

 

Fat mass was similar in the three obese groups. In mature adults, body weight (BW) increased (+45%, p < 0.001) and IIS decreased (−60%, p < 0.001) over 22 weeks. In young adults, BW gain was similar but slower (60 weeks) and IIS decreased to a lesser extent (−49%, p < 0.001). Overfed puppies weighed 30% more (p < 0.01) than normally-fed control puppies, but there was no change in IIS. Unlike young and mature adults, obese puppies did not exhibit significant changes in triglycerides (TG) and free fatty acid concentrations.

 

As in humans, obese dogs develop insulin resistance that is associated with high TG levels. However, younger animals may be better able to balance energy needs with energy consumption.

 

Source: S. Serisier, et al, 2008. Hypertriglyceridaemic insulin-resistant obese dog model: effects of high-fat diet depending on age. J. An. Physiology and An. Nutrition 92:419-425.

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 »  POSITIONS AVAILABLE

 

Our help wanted listings aim to inform petfood industry professionals about employment opportunities worldwide. Contact gstadel@wattnet.net for more information on placing a listing in upcoming issues.   

 » CONTACT INFO

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 » CALENDAR

 

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