Pouches Aid Sales of Wet Petfood in France
The introduction of pouches has allowed manufacturers to add value and therefore continue to create value sales growth. First of all, it is a way of premiumizing products which are constantly in danger of being commoditised due to the rise of private label and hard discounters.
With time-pressed lifestyles likely to become more common, this format allows consumers to save precious time and to not worry about whether they are giving their pet the correct amount of vitamins etc. In addition, pouches offer convenience combined with ecologically friendly packaging, since they are easier to recycle than cans or aluminium trays.
Pouches offer convenience, with their single-serve format, as well as the perception of freshness, in that they avoid the food dosage issue for pet owners. This may become an increasingly important factor in the future as packaging laws become stricter. Pouches will also prove popular for the growing ranks of elderly pet owners who are looking to avoid carrying heavy packs to and from the shops.
For more information about Petfood and Pet Care Product reports from Euromonitor International and to buy reports online, visit
http://www.euromonitor.com/Pet_Food_And_Pet_Care_Products?DCMP=AFC-petfoodemail
» PRODUCT NEWS
Probiotics for cats and dogs
Liv-Pro from MLF Biotech is a multi-strain blend of probiotics enhanced with additional functional ingredients for promoting digestive health, immune function, urinary tract support, and bone and joint support. The probiotic blend is meant for cats and dogs, according to the company, and is traceable and safe for animal consumption.
www.mlfbiotech.com
No mess dispensing closure
Weatherchem Corp. designs and manufactures the NutraFlapper Closure, a dispensing closure that allows for easy use in pet product packaging. It has a half-moon shaped orifice that provides controlled, no clog, no mess dispensing, according to the company. NutraFlapper closes with its signature audible "snap" that signifies locked-in freshness.
www.weatherchem.com
Integrated nutritional values
The Nutritional Value Calculation from CSB System International allows for an automatic calculation of nutritional components and ingredients lists of petfood products. The module can be integrated into the Recipe Management system as part of an overall production module from the company. Using standardized interfaces, external databases can be imported, such as the USDA nutritional database, and can then assign the content to ingredients. Based on the recipe composition, the module calculates the nutritional values and ingredient lists and feeds the information directly to integrated labeling module software.
www.csb-system.com
Moisture meter gets stamp of approval
The Aquamatic 5100 from Perten Instruments was recently tested in the Czech Republic, Slovenia and Croatia and has fulfilled all performance requirements. In addition to moisture, the Aquamatic also determines specific weight and temperature. Other moisture meters need several calibrations per grain type, but according to the company the Aquamatic only needs one calibration for all grains and oilseeds. USDA research states that the 150 MHz technology and UMA (Unified Moisture Algorithm) reduces rebound effect and gives the true moisture content rather than the surface moisture content. All results are stored on the integrated flash memory and the Aquamatic is barcode reader-ready.
www.perten.com
» RESEARCH NEWS
Isoflavones reduce fat accumulation
Estrogen plays an important role in regulating energy and fat metabolism, and maintaining normal body composition in both female and male animals. Both soy isoflavones and exogenous estrogen have been shown to significantly reduce body fat accumulation in ovariectomized rodents.
In this study, we fed spayed/neutered Labrador Retrievers with either a control diet (Ctl, n=13) or a test diet containing soy isoflavones (Iso, n=14) that came from soy germ meal. Both diets had similar amounts of dietary protein, fat and caloric density. The dogs were fed 25% more than their maintenance energy requirement. At the end of the 12-month study, the dogs in the Ctl group gained twice as much body weight as the dogs in the Iso group (5.54 vs. 2.68 kg). For the first time, the results from this study showed that soy isoflavones-containing diet was very effective in reducing body fat accumulation in spayed/neutered dogs.
Source: Y. Pan, 2006. Use of soy isoflavones for weight management in spayed/neutered dogs. FASEB J. 20:A854-A855.
The objective of this study was to identify changes in the fecal microbiota of cats fed high- or moderate-protein diets. Eight healthy female adult domestic shorthair cats (1 yr old) were acclimated to a control diet (38% protein) for 4 weeks. After acclimation, fresh fecal samples were collected and stored at –80°C. Cats were then randomly allotted to a moderate-protein (34% protein; n=4) or high-protein (53% protein; n=4) diet and fed for 8 weeks. Fresh fecal samples were again collected and stored at –80°C.
Following DNA extraction, denaturing gradient gel electrophoresis and quantitative polymerase chain reaction were performed to identify qualitative and quantitative changes in microbiota, respectively. Dice’s similarity index was calculated as a measure of microbial diversity. Compared to baseline, cats fed the high-protein diet had a similarity index of 40.6% compared to 66.7% for those fed the moderate-protein diet. The study concludes that consumption of high protein diets results in vast changes in the intestinal microbiota.
Source: D.C. Lubbs,
et al, 2007. Qualitative and quantitative changes in fecal microbiota of cats fed high- or moderate-protein diets. FASEB J. 21: 705.2