Petfood Industry Electronic Newsletter September 19, 2006
 

September 19, 2006
Volume 6, Number 18

This newsletter is also available in an Acrobat PDF format. To download the PDF click on the following link: Petfood Industry PDF.

Your free copy of the Petfood Industry Electronic Newsletter is sponsored by AFB International, maker of Optimizor® and BioFlavor® brand palatants. AFB is the petfood industry's first choice for dog and cat food palatants. For more information, please visit our website at http://www.afbinternational.com.

Here's what's been happening lately:

 

Industry news

Attention readers: Petfood Forum Europe 2007 survey
We are planning the program for Petfood Forum Europe 2007 to be held May 8, 2007 in Utrech, The Netherlands in conjunction with Victam. We need your input, so please click on this link to participate in a brief survey about topics of interest. The survey will take only a few minutes to complete and will help us bring you the most relevant information for the European petfood industry in 2007.

Chomp hires new SVP of sales
Chomp Inc. announced recently that it has appointed Bill Englehart to the position of senior VP of sales to oversee the sales growth and distribution of Chomp's expanding line of pet products. Englehart has over 25 years of consumer products sales and management experience, most recently as VP sales for both Companion Pet Products and Harper Pet Products. During his selling career, Englehart has represented the Duracell, Gillette, Parker, Shaeffer and Bic brands in addition to his pet-related experience. He replaces Jack Drasner, sales SVP at Chomp since 2000, who left to restart his former pet sales consulting firm, PRISM Sales.

Feeds and petfood extrusion course
A one-week Practical Short Course on Feeds & Pet Food Extrusion will be presented January 28-February 2, 2007 at Texas A&M University by staff, industry representatives and consultants. The program will cover information on designing new feed mills and selecting conveying, drying, grinding, conditioning and feed mixing equipment. Current practices for production of petfoods; preparing full-fat soy meal; recycling fisheries by-products, raw animal products and secondary resources; extrusion of floating, sinking and high-fat feeds; spraying and coating fats, digests and preservatives; use of encapsulated ingredients and preparation of premixes; and least-cost formulation are to be reviewed.

For more information, contact: Dr. Mian N. Riaz, Food Protein R&D Center, 2476 TAMU, Texas A&M University, College Station, TX 77843-2476 USA, Tel: +1.979.845.2774, Fax: +1.979.458.0019, E-mail: mnriaz@tamu.edu, Website: www.tamu.edu/extrusion.

Mountain Country Foods to produce organic treats
Mountain Country Pet Care recently received certification to produce organic baked pet treats at its manufacturing facility in Okeene, Oklahoma, USA by meeting the organic standards established by the USDA National Organic Program. Mountain Country Foods, as it is also known, is a custom pet treat manufacturer serving both the soft and baked treat sectors of the industry. Baked treats are produced at the Oklahoma facility, while soft treats are produced at the Spanish Fork, Utah, USA facility.

The new organic certification, along with the expanded capacity at the Oklahoma plant, gives Mountain Country Foods the ability to serve customers who want to expand into new markets. For more information about organic, natural or traditional baked pet treat production, contact Matt Dixon at +1.580.822.4130.

AFB International acquires NuPetra
AFB International, Inc. announced very recently that it has signed a final purchase agreement to acquire NutriScience Technologies Inc.'s petfood palatant business, NuPetra LLC and NST's research and product development capabilities, NuSci Laboratories LLC. The terms of the transaction were not released. The name of the combined company will be AFB International, and NuPetra's brand, BioFlavor, will continue under the AFB International corporate flag. Jacquelyn A. Levin will remain the CEO of the new combined company.

New Nature's Recipe all-natural Large Breed dog food and snacks
Del Monte Pet Products has announced the launch of a new, all-natural Large Breed dry dog food and a new line of dog treat products from Nature's Recipe®. Nature's Recipe dog and cat products are specially formulated to avoid common petfood ingredients that may cause food intolerances, according to a company release. The Large Breed dog food is specifically formulated to promote health and vitality in dogs over 50 pounds. This product is made with a blend of carefully selected, high-quality ingredients such as chicken meal, oatmeal, brown rice, omega-3 and omega-6 fatty acids and prebiotics.

In addition to the current portfolio of products, new Nature's Recipe products include all-natural Large Breed Recipe dry dog food and a variety of Nature's Recipe snacks including Joint & Hip, Teeth & Breath and Skin & Coat treats.

Grant boosts Cambrian Pet Foods capacity
A Welsh petfood manufacturer is expected to create 35 jobs and significantly increase turnover as a result of winning £1m in grant aid. Family-run Cambrian Pet Foods, best known for its Gelert Pet Nutrition, has secured the funding from the Assembly Government through Venture Wales to develop a second high-tech manufacturing plant in Carmarthenshire.

Having successfully set up a modern dry petfood production in Europe at its Pencader site, the company has turned its attention to developing of a comparable petfood canning operation in the neighboring town of Llangadog. The new 48,000-square foot facility is to be located on the site of the former Llangadog Creamery. It is due to open in June 2007.

Within two years, the company hopes to be operating at full capacity in both dry and wet petfoods, branching out into specialty market petfood production. The company is also making longer-term plans to develop the creamery site, which has already been designated as “The Tywi Valley Food Park,” and is home to an additional 50 jobs in the area.

Forum 2007 topics announced
Organizers have announced the following topics for Petfood Forum 2007:

Marketing/production track:

  • New product trends;
  • Popular functional ingredients;
  • Product/packaging case study;
  • Scrutinizing superpremium petfoods;
  • Global sales trends;
  • Exploring niche markets;
  • Packaging—the latest materials and equipment; and
  • Production—what's new and innovative.

Nutrition/regulatory track:

  • US regulatory report;
  • New and significant global regulations;
  • Obesity prevention;
  • Nutrition for skin and gut health;
  • Cognitive palatability testing;
  • Genomics—customized diets;
  • Point/Counterpoint—the new NRC requirements; and
  • Innovative treats.
  • General sessions:

    • Large pet retailers on what pet owners want;
    • Petfood company CEOs in a provocative roundtable; and
    • In-depth, exclusive market research.

    Petfood Forum 2007, April 16-17, will be in Chicago , Illinois , USA . For details go to www.petfoodindustry.com or contact: Marcia Riddle (attendees) at E-mail: mriddle@wattnet.net; Tel: +1.815.734.5633 or Ginny Stadel (exhibitors) at E-mail: gstadel@wattnet.net; Tel: +1.815.734.5691.

    Market data

    Each month the Petfood Industry E-newsletter will bring you the latest market data available from several different sources including Euromonitor, Information Resources, Inc. (IRI) and ACNielsen.

    Today's market research data chart comes to you from: Information Resources, Inc.



    Total US food, drug, mass merchandiser (excluding Wal-Mart data) semi-moist cat food sales for the 52 weeks ending March 19, 2006.

    Source: Information Resources, Inc.
    Vendor

    US$ sales

    % chg vs. 2005

    Unit sales

    % chg vs. 2005
    Purina Tender Vittles
    $4.5 million
    -14.2%
    $3.1 million
    -14.3%

    Private label

    $0.7 million
    -44.5%
    $0.37 million
    -58.6%
    Purina Happy Cat
    $0.03 million
    -97.1%
    $0.01 million
    -96.8%
    Total
    $5.3 million
    -31.6%
    $3.5 million
    -30.1%

    Global growth: Key factors from Euromonitor
    Year-on-year growth from 2005 to 2006 offered similar views of past years in the global petfood market. During the review period, the fastest growing regions for dog and cat food were Eastern Europe and Latin America. From 2004 to 2005, Eastern Europe and Latin America both had over 21% year-on-year growth. In 2005-2006, growth was slower with Eastern Europe at 13.6% period growth and Latin America at 13.4%. This is still a better showing than from slower markets such as North America and Asia Pacific.

    Strong growth in these regions is attributed to several factors. In Mexico, investment by major industry players such as Nestlé México and Effem México is a key factor of growth. Consumers have increased awareness of healthy diets for pets and are using their greater disposable incomes to provide better food for their dogs and cats. Across the Atlantic, consumers in the Czech Republic have also taken to feeding pets with prepared foods. Product innovation continues to drive growth in the region with consumers wanting functional, enhanced foods for their critters.

    For more information about Euromonitor International's petfood research and/or to purchase reports online, click here.



                                                                                                                                                                                                           

    Product news

    Low-cost cooling
    Noren Products Incorporated offers the Compact Cabinet Cooler™ for the food processing industry cools electrical panels and enclosures without letting contaminants inside. Washdown, hazardous location and corrosion-resistant models are all available in many different sizes. This cooler removes heat/keeps dust and moisture out and prevents failures/downtime caused by overheating electronics at a fraction of the cost of air-conditioning. Maintenance free and freon free.

    Cylindrical vacuum dryers
    Charles Ross & Son Company has recently introduced a new line of cylindrical dryers for the chemical process industries. The unit shown is a 150-cubic-foot model. It is being used to dry specialty chemicals. Internal agitation consists of an improved paddle design, set at opposing angles, to ensure that the materials being dried are continuously exposed to the jacketed surface area of the trough and endplates. Designs are available from one through over 500 cubic feet. Other options include choppers for size reduction, spray nozzles, variable speed drives, control systems, etc.

    Microencapsulant and crystal modifier
    Protection of heat-sensitive nutrient ingredients against high-temperature process degradation is offered by Stepan® EDS (erythritol distearate), a shell component developed by Stepan Company Food & Healthy Specialties, for use in high temperature microencapsulation applications. Stepan EDS, characterized as a hard waxy flake with a bland taste, features a melting point of 80°C, to offer robust high temperature protection when used as a carrier in fluid bed, pan coating, annular jet and spray chill systems.

    Organic cleaning
    Xtreme Steam one-step dry steam cleaning and sanitizing systems by AmeriVap Systems cleans and sanitizes thoroughly, even in difficult places to reach on equipment, production lines, packaging lines and working environments. For wrappers, conveyors-chains, belts, sprockets, scales, sensors, refrigeration systems, electrical panels, circuit boards, gaskets, slicers, dicers, etc. No need for toxic cleaning and disinfectant agents. Uses only quarts per hour, not gallons per minute. This technology is clean, economical but, most of all, eco-friendly.



    Retrofit side sealer
    Shrink packagers experiencing side-seal failure—the leading cause of downtime and rewraps on high speed H/F/F/S shrinkwrapping equipment—can significantly improve throughput rates and seal reliability with a simple new retrofit technology from Shrink Packaging Systems Corporation (SPS).

    Available for high-speed H/F/F/S shrink lines such as the Shanklin® FloWrap series, the Green Machine replaces traditional hot-wire sealers with a proprietary low-heat sealing system. The patent-pending technology virtually eliminates resin buildup, component burnout and seal defects caused by high ambient heat. A digital temperature controller simplifies setup and ensures thin, ultra-strong seals that hold up reliably throughout the distribution chain.



    Research notes

    Lifelong diet restriction and osteoarthritis in dogs
    This study was conducted in order to evaluate the effects of diet restriction on development of radiographic evidence of hip joint osteoarthritis in dogs. In a longitudinal cohort study, 48 Labrador Retrievers from seven litters were used. The 6-week-old puppies were paired with littermates by sex and weight, and each pairmate was randomly assigned to 1 of 2 groups of 24 dogs each. Starting at 8 weeks of age, 1 group was fed ad libitum (control fed) and the other was fed 25% less (restricted fed) of the same diet for life on a pairwise basis. The dogs' hip joints were radiographed in the standard VD hip-extended view at multiple intervals prior to one year of age and at annual intervals thereafter on the basis of birth anniversary. A board-certified radiologist unaware of group assignment scored the radiographs for evidence of osteoarthritis.

    Prevalence of radiographic evidence of hip joint osteoarthritis in all dogs increased linearly throughout the study, from an overall prevalence of 15% at two years to 67% by 14 years. Restricted-fed dogs had lower prevalence and later onset of hip joint osteoarthritis. Median age at first identification of radiographic evidence of hip joint osteoarthritis was significantly lower in the control-fed group (six years), compared with the restricted-fed group (12 years).

    Restricted feeding delayed or prevented development of radiographic signs of hip joint osteoarthritis in this cohort of Labrador Retrievers. Lifetime maintenance of 25% diet restriction delayed onset and reduced severity of hip joint osteoarthritis, thus favorably affecting both duration and quality of life. In addition, the data indicated that development of hip joint osteoarthritis was not bimodal in these dogs but occurred as a continuum throughout life.

    Source: Smith, G.K., et al., 2006. Lifelong diet restriction and radiographic evidence of osteoarthritis of the hip joint in dogs. JAVMA 229:690-693.

    Primary hair growth in dogs and selenium
    The objective of this study was to investigate the effect of dietary selenium (Se) concentration on hair growth in dogs. Thirty-six beagles were stratified into six groups based on age, gender and body condition score. The dogs were fed a torula yeast-based canned food for three weeks. Then the dogs were fed varying amounts of selenium supplied as selenomethionine for an additional 24 weeks. Analyzed selenium concentrations in the experimental foods for the six groups were 0.04, 0.09, 0.12, 0.54, 1.03 and 5.04 mg/kg dry matter, respectively. Body weight and food intake were not affected by the selenium treatments.

    Serum selenium concentration was similar initially, but was significantly different at the end of the study among groups. Dietary selenium concentration below 0.12 mg/kg diet may be marginal for an adult dog. Dietary treatment had no effect on serum total thyroxine (TT 4 ), free thyroxine (FT 4 ) and free 3,3´5-triiodothyronine (FT 3 ). There was a significant diet and time interaction (p = 0.038) for total 3,3´5 triiodothyronine (TT 3 ). Hair growth was similar among groups initially, but significantly reduced in dogs fed diets containing 0.04, 0.09 or 5.04 mg Se/kg when compared with 0.12, 0.54 and 1.03 mg Se/kg at week 11 (p < 0.05) and week 22 (p = 0.061). These results demonstrated that both low and high selenium diets reduce hair growth in adult dogs.

    Source: Yu, S., Wedekind, K.J., Kirk, C.A. and Nachreiner, R.F., 2006. Primary hair growth in dogs depends on dietary selenium concentrations. Journal of Animal Physiology and Animal Nutrition 90(3-4):146-151.

    Positions available

    Our help wanted listings aim to inform petfood industry professionals about employment opportunities worldwide. Contact gstadel@wattnet.net for more information on placing a listing in upcoming issues.

    Help wanted: Various positions available
    Openings for sales and marketing personnel, nutritionists, processing experts. Rapidly-growing national leader in uncompromised, science-based superpremium natural petfoods, clinical diets and supplements. Send resume to: Wysong Corporation, Atten: Cathy Adams, 7550 Eastman Ave., Midland, MI 48642 USA, Fax: +1.989.631.8801, E-mail: cadams21212@aol.com.

    References

    Watt Books

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    Your free copy of the Petfood Industry Electronic Newsletter is sponsored by AFB International, maker of Optimizor® and BioFlavor® brand palatants. AFB is the petfood industry's first choice for dog and cat food palatants. For more information, please visit our website at http://www.afbinternational.com.