September 4, 2007
 

Your free copy of the Petfood Industry Electronic Newsletter is sponsored by AFB International, maker of Optimizor® and BioFlavor® brand palatants. AFB is the petfood industry's first choice for dog and cat food palatants. For more information, please visit our website at http://www.afbinternational.com.

AFB International - Rodney

 
 
INDUSTRY NEWS: Wal-Mart removed dog treats from shelves in July
MARKETING DATA: Petfood recall casts doubt on food safety
PRODUCT NEWS: E-Z Auto Scoop Filling System
RESEARCH NEWS: Analysis of canine olfactory receptors
POSITIONS AVAILABLE: PhD Animal Nutritionist - Trouw Nutrition USA
 » INDUSTRY NEWS
 Wal-Mart removed dog treats from shelves in July
Wal-Mart announced that it had stopped selling Chicken Jerky Strips from the Import-Pingyang Pet Product Co. and Chicken Jerky from Shanghai Bestro Trading in July, after customers complained of the products sickening their pets. Wal-Mart also placed a computerized block on all cash registers to prevent workers from selling the products to consumers. Deisha Galberth, a Wal-Mart spokeswoman, said the company was aware of other retailers that were selling the products, but declined to identify them.

 
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Wal-Mart said 17 tests conducted by a laboratory showed trace levels of melamine in the Chinese-made dog treats. In light of the store's removal of the items, the Food and Drug Administration (FDA) started an investigation of their own on August 22, 2007, but did not detect any chemical or biological contamination. According to an FDA spokeswoman, Kimberly Rawlings, the agency had reviewed Wal-Mart's lab report that mentioned 20 parts per million of melamine. "This level of melamine would not be expected to result in any animal illness," she said.

 
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 NAD recommends P&G change ad claim
According to the National Advertising Division (NAD), Procter & Gamble Co. needs to change its ad claim that "four out of five veterinarians recommend Iams to help dogs and cats live healthier longer." The claim has appeared in broadcast, print and Internet advertising. In a decision released August 28, 2007, the division of the Council of Better Business Bureaus recommended Iams modify the "healthier longer" part of their ad claim. The Council said the claim implied comparison to other brands that weren't supported by P&G's veterinary survey or other evidence. NAD said Iams could support a "narrowly drawn and properly qualified claim that 'among the leading brands they recommend, four out of five vets recommend Iams.'"

 
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One Iams TV ad, according to NAD, in part by making qualifying language "barely legible," conveyed an unsupported message that four out of five vets recommend Iams over competing brands. NAD also said that it wasn't clear from P&G's survey results that vets recommended Iams because it keeps pets "healthier longer." Vets that contributed to the survey gave many reasons why pets live healthier and longer, many unrelated to food. "If the advertisers really wanted to find out why veterinarians recommend Iams dog food, it should simply have asked," said NAD.

P&G said in a statement that they were taking NAD's recommendations into consideration in developing future ads, but believes its survey did support the "healthier longer" portion of the claim. An updated and different version of the claim now appears on www.iams.com: "Vets know how vital nutrition is to your dog's health. And four out of five veterinarians recommend Iams." An asterisk next to the claim leads to "in a recent survey, among leading brands they recommend."

 
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 Menu Foods continues to recover
Paul Henderson, CEO of Menu Foods, says that production at the Menu Foods Midwest plant in Emporia, Kansas has improved, but it will still be some time before the plant reaches pre-recall levels. The Emporia plant was one of two Menu Foods plants that shipped tainted petfood and was shut down temporarily in March. After the plant was reopened in April, production remained below usual levels and some workers at the plant weren't immediately called back on the job. Henderson said employment levels at the plant are still below what they previously were before the recall.

Production began to improve mid-year when a majority of the company's private label customers started buying from Menu Foods again. The company resumed shipments of cuts and gravy products during the latter part of the second quarter. Menu saw a jump in sales during July as customers rebuilt their inventories, but the company doesn't expect sales to continue at that high level. Henderson estimates that the direct costs of the recall were almost US$43 million from dealing with postponed, canceled and returned orders. Menu Foods is filling new orders and has seen a trend of increased sales since the second quarter.

 
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 Online recall reporting system launched in the UK
A reporting system for food and feed recalls in the United Kingdom was launched by the Food Standards Agency (FSA). The online portal allows businesses to notify a regulator if they need to recall or withdraw potentially harmful products. The system, which has a secure login feature, allows users to save and print the data they are submitting about new food incidents and products known to be affected. For each report sent to the FSA, the company will be provided with an automatic electronic receipt and an individual reference number. After verification provided by the FSA’s incidents unit, the information will be automatically included in the agency’s incidents database.

The EU requires food and feed businesses to withdraw food or feed from the market if products are not in compliance of the safety requirement of Regulation (EC) No. 178/2002, which came into effect in 2005. The FSA online incident report form can be found at https://incidents.foodapps.co.uk/IncidentReportForm/login.aspx.

 
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 China fights for consumer confidence
China has launched a four-month campaign to boost confidence in the “Made in China” label. Chinese Vice Premier Wu Yi told officials the campaign, which is set to run until the end of this year, will focus on problem products that have poisoned domestic and foreign consumers’ confidence. “This is a special battle to protect the health and personal interests of the public and to protect the reputation of Chinese goods and the national image,” Wu said.

China has recently enforced new rules, factory shutdowns, constant news conferences and now, the campaign to shake up local officials often more focused on economic-growth targets. Wu blames lax inspection and enforcement, and failure of officials in rival agencies to cooperate, and has come up with a list of eight tasks and 20 specific goals in hopes of making changes.

 
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According to Mao Shoulong, an expert on public policy at the People’s University of China, “This campaigning method still has a role to play in addressing relatively simple problems, because when grassroots officials see the premier or vice premier taking up an issue, focusing on it, they know they also have to sit up and pay attention.” He went on to say, “The execution of Zheng Xiaoyu [director of China’s State Food and Drug Administration] was also part of that campaigning approach to get officials’ attention.”

Wu, who is also the trade-policy chief and head of a leading Chinese group on product safety, announced targets to clean up pig slaughtering, pesticide use, food additives and vital exports.

 
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 Natura hires Dr. Sean Delaney
Natura Pet Products has named Dr. Sean Delaney senior executive vice president and chief scientific and medical officer. In his new capacity, Dr. Delaney will also serve as director of special projects focusing on product development, technical support and research. “I look forward to bringing my knowledge and experience from academia, industry consulting, clinical practice and business management to Natura. I am excited about this new position and the opportunity it provides me to improve the health of pets through better nutrition,” said Delaney.

Dr. Delaney served for two years as the vice president of the American Academy of Veterinary Nutrition (AAVN) and currently serves as the vice president of the American College of Veterinary Nutrition (ACVN). He founded the company Davis Veterinary Medical Consulting, specializing in nutritional consulting for the petfood industry, in 2003.

 
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 Ingredient and Additive Show joins Petfood Forum in Asia
Petfood Forum, the premier event for the petfood industry for 15 years, will debut in Asia March 5 in Bangkok, Thailand, as part of Victam Asia 2008, Southeast Asia’s leading agrifeed event. Feed Ingredients and Additives Asia/Pacific (FIAAP 2008) has also been added to Victam Asia and is free of charge. FIAAP is a trade show and conference specifically for nutritionists, feed formulators and veterinarians within feed markets. Petfood Forum Asia will be the meeting place for petfood professionals in Asia and around the world. You can network with your peers and industry experts, while learning the latest on:
  • Global and Asian petfood sales trends;
  • Petfood safety and traceability;
  • Nutrition and longevity;
  • New and functional ingredients;
  • Advances in palatability;
  • Hot product trends.
Registration includes a light breakfast, buffet lunch and coffee break. Early-bird registration is US$225, while registration after January 15 is US$275.
For more information, visit www.petfoodindustry.com/petfoodforum.aspx.

 
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 » MARKET DATA
 

Each month the Petfood Industry E-newsletter will bring you the latest market data available from several different sources including Euromonitor International, Packaged Facts, Information Resources Inc. (IRI) and ACNielsen.

 
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 Petfood recall casts doubt on food safety
According to Euromonitor International’s new report Pet Food and Pet Care Products in China, billions of dollars in branded pet food sales are now up for grabs as a result of the petfood recall crisis that took place in North America in 2007. Brands involved in the recall included Iams and Eukanuba, which are also available in China through imports. Consumers are now seeking safer, higher-quality food for their pets.

In the face of a strict policy from the Chinese government concerning imported brands, some leading players are likely to set up production sites in China in order to reduce their vulnerability towards policy control on imported food. Nestlé (China) Ltd. has already established a local production site in Tianjin, China, and the first consignment of Pro Plan and Dog Chow has been made available.

Click here for more information about Pet Food and Pet Care Products reports from EuromonitorInternational:
http://www.euromonitor.com/Pet_Food_And_Pet_Care_Products?DCMP=AFC-petfoodemail
 
 
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 » PRODUCT NEWS
 E-Z Auto Scoop Filling System
The Martin E-Z Auto Scoop Filling System operates without the need for scooping or hand filling, according to the company. The Filling System meets capacities of up to 750 fills per hour, operates from a foot switch and runs without proprietary software. The system also allows for easy cleaning since the live storage hoppers lift off with no fasteners to remove. www.shake-it.com

 
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 Metallized Ink Technology
Alcan Packaging Food Americas offers metallized ink technology for flexible packaging that creates an appearance to help impact brand awareness and consumer purchase decisions, according to the company. The metallized ink can be used on flexible film, pouches or vacuum shrink bags, since it doesn’t have the size constraints of stripe metallization methods. Alcan uses vacuum metallized powder with fine dispersion to deliver flexible package printing with a brilliant finish and a true metallic look. www.alcanpackaging.com

 
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Conforma Clad

 
 Zip-Pak Slider for large format bags
The Zip-Pak Slider is meant for large format bags from one to 55 pounds, and is the first of its kind to be applied without the need for package alteration or modification to the equipment, according to the company. The Slider can be used on multi-wall paper, laminate pouches and woven pouch formats. The technology is specifically designed to enable brands featured in large format bags to provide consumer-preferred convenience, while maintaining package integrity. www.zippak.com

 
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 Valu-Lift Vertical Conveyor
The TKF Valu-Lift Vertical Conveyor has been improved with a redesign to the systems take-up and stub shaft assemblies to utilize internal ball bearings as opposed to bronze bushings. The vertical conveyor is a four-strand, continuous lift, light-duty conveyor designed to handle cartons and other smooth-bottom unit loads of up to 50 pounds. Standard safety features include a 24 volt DC control, a current sensing relay, which instantly shuts down the conveyor if it is overloaded, totally enclosed shroud-type tunnel guards and a smooth, clean design. www.tkf.com

 
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AFB International - Missy

 
 » RESEARCH NEWS
 Analysis of canine olfactory receptors
This paper explores the level complexity of olfactory code combination that allows mammals with a repertoire of about 1,000 active olfactory receptors (OR) encoded in their genomes to recognize and identify a much larger repertoire of odorant molecules. Researchers cloned 38 canine OR genes belonging to the same OR gene family and transiently expressed them in a subclone of embryonic human kidney cells (HEK293) permanently expressing the G(olf) subunit. Using a Ca2+ imaging approach, it was established that as many as 26 out of the 38 cloned OR elicited a Ca2+ response when exposed to octanal, whereas 10 responded to nonanal, other aldehydes providing intermediate responses. Altogether, these results demonstrated that the combination code is quite complex, thus supporting the highly developed sense of olfaction demonstrated by dogs.

Source:  Benbernou, N., 2007. Functional Analysis of a Subset of Canine Olfactory Receptor Genes. J Heredity, online Aug. 3, 2007.

 
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 Adaptation of protein oxidation to protein intake in the domestic cat
Work on hepatic enzyme activities has showed that cats lack the ability to regulate the urea cycle enzymes in response to the dietary supply of protein. It was thus hypothesized that the high protein requirement of cats is due to an inability to regulate these enzymes, limiting adaptation to a low protein diet. This study used indirect respiration calorimetry to assess the in vivo ability of cats to adapt to substrate oxidation to different levels of dietary protein, including one below their protein requirement.

In random order, eight cats consumed each of four semi-purified diets containing 7.7% (LP), 14.6% (AP), 27.3% (MP) and 51.1% (HP) of ME from protein. Cats consumed each diet for at least 14 days and then completed a five-day nitrogen balance trial and at least two 12-hour indirect calorimetry measurements. The data were analyzed by ANOVA using the mixed procedure of SAS and are expressed as mean ±SEM. There was a significant effect of diet on protein oxidations (p<0.0001), measuring 9.8±0.5%, 13.4±0.9%, 23.5±0.8% and 49.0±1.8% of total energy expenditure on the LP, AP, MP and HP diets, respectively.

 
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The ratio of protein oxidation/protein intake was significantly higher with the LP diet (1.27±0.07) than the other three diets (AP, 0.92±0.06; MP, 0.86±0.03; HP, 0.96±0.04; p<0.0001), indicating a net loss of protein on the LP diet. Thus, cats adapted to a wide range of dietary protein concentrations, but were unable to fully adapt to the LP diet.

Source: A.S. Green et al., 2007. Proceedings of the AAVN 7th Annual Clinical Nutrition and Research Symposium, Seattle, Washington, USA.

 
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 » POSITIONS AVAILABLE

Trouw Position

PhD Animal Nutritionist

Trouw Nutrition USA is a leading manufacturer of unique feed ingredients, base mixes and premixes for the agricultural and companion animal nutrition industry. The company is part of the Trouw Nutrition International Business Group of Nutreco. Trouw Nutrition International is the leading European premix and specialty feeds supplier with extending global positions. Nutreco is based in the Netherlands and has operations in more than 25 countries. 

Due to our growth and commitment to meet our objectives in the United States, we are in constant search for talented people who aim to work in a challenging but supportive organization and be part of a global network of experts - experts with an entrepreneurial drive who put the customer first and take responsibility for the further development of our business. An effective combination of a technical background, developed commercial skills and the desire to provide customers with profitable products and advice is a basic requirement. 

Because of our growth scenario we are currently searching for a PhD Animal Nutritionist. Preferred candidates will be goal oriented, skilled in market research and analysis, possess excellent interpersonal skills and sound judgment, and have demonstrated skills in negotiation.  A PhD in animal nutrition or a related field is required.  Previous experience in the pet food industry would be helpful.

For consideration, please fax, mail or e-mail your resume with salary history to the attention of:

PhD Animal Nutritionist
Trouw Nutrition USA
P.O. Box 219
Highland, IL 62249
Fax: (618) 654-3157
susan.boostrom@nutreco.com


Our help wanted listings aim to inform petfood industry professionals about employment opportunities worldwide. Contact gstadel@wattnet.net for more information on placing a listing in upcoming issues.

 
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Your free copy of the Petfood Industry Electronic Newsletter is sponsored by AFB International, maker of Optimizor® and BioFlavor® brand palatants. AFB is the petfood industry's first choice for dog and cat food palatants. For more information, please visit our website at http://www.afbinternational.com.

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